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While I was working on the Coram brand spots, my wife gave birth to our son, five days later he went into the operating room for heart surgery. This had a profound effect on how I thought about these two videos. I thought about how I felt, having gone into the hospital thinking one thing and then realizing that a lot of things were about to change. The Why Choose Coram video is speaking to an audience in this very position. So I thought about the best way to deliver the message that it’s going to be different, but it’s going to be okay. The What to Expect video is meant to speak to a patient after they’ve chosen to move forward with Coram and give them a preview of what their life looks like going forward.