With the COVID-19 pandemic, Keolis saw a 95% drop in ridership. When the vaccination rates started rising and offices started to open up Keolis wanted to take the opportunity to try to engage commuters and fun-seekers with this YoutubeTV campaign.

When The Seaweed Bath Co. reached out to me about a brand anthem, my mind immediately went to boats, drones, and luxury bathrooms. I quickly put together a team and started working with their marketing department to build an arc that would tie in their upcoming harvest, the brand origin story, and the experience of actually using the products.

Partnering with Gradient Films, we were able to capture some truly beautiful footage as well as a product photoshoot that spans across their entire product line, all over the course of two days.

This is part of a series of videos that I directed and edited for Coram specifically targeting different audiences such as payors, providers, and pharmaceutical manufacturers to leverage the scale and reach of Coram as well as their investment in digital tools.

When we found out that my son needed heart surgery, he was one day old. Fortunately, he came out of it and was home ten days later. It was that experience that I brought into the editing of this piece. For the Tufts Children’s hospital rebrand, I worked closely with the creatives at NAIL Communications and their library of footage from previous shoots as well as footage sourced from real patients. What resulted was one of the most therapeutic and emotional edits that I have ever worked on.